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If you’ve ready any of my articles on the site, then you probably already know that I don’t believe there is any inherent value to diamonds as an investment.  A diamond is a retail purchase like any other.  You pay money, and you get a product in return.

Any product you buy has features, and generally, prices go up in accordance with the value of the features.

Diamonds aren’t any different except for one small catch: With other products, you only pay more for features that you will be able to appreciate.  With diamonds, however, you’ll pay more for a flawless diamond than you would a VS2 clarity diamond – even though you’d never be able to tell the difference.

Since I know this to be true, I always tell people who ask me my opinion that they’re better off having me help them find the lowest clarity grade possible that is still clean to the naked eye.  Since this is only possible if I can see the stone, I almost always need to use James Allen’s virtual loupe to accomplish this.

So, without further ado, I present you our newest series – the best I1 clarity diamond for different budgets.  With this series, we bring you the ultimate in value.

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• Q&A: This Guy is Lucky (or Smart?) for Contacting Me! (0)
• Q&A: Sometimes You Don’t Need My Help! Guy Looking for 1.50 Emerald Cut Diamond Nails it on First Try. (0)

So if you were holding back on making a purchase because you wanted the return window to extend into 2010, you can make your purchase now with confidence.

And of course, their ongoing free shipping promotion is still in effect.

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• Q&A: Wants a 2ct Princess Cut. Will an SI2 be Eye Clean? Blue Nile vs. James Allen? Many Issues Dealt with Below! (0)

This article seeks to answer these questions and more.  I hired a former colleague of mine to buy a pair of studs from the four major online diamond vendors.  He documented every step of the process including Customer Service, Packaging Quality, Diamond Quality, and Ease of Return.  The results of his research are presented here for your benefit.  Enjoy!

(the article is also accessible from the “Truth About…” menu in the menu bar above)

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DiamondsOnWeb.com has debuted a new service that they call ‘Don’t Pay Until You See the Diamond at Your Door.’

According to the press release:

The policy applies to certified loose diamonds and engagement rings costing less than $10,000 purchased by U.S. customers. Customers must authorize their credit card prior to shipping, and the card will only be charged upon customer approval. Diamonds on Web also provides free return shipping within 10 days of the delivery date, a 30 day Money Back Guarantee, and lifetime upgrades.

As times got tough, diamond vendors, whether online or bricks and mortar, have done all they can to attract business away from the competition.  Diamonds on Web has been around a long time, and are a very clever company.  They’ve always had a competitive edge as their prices were among the lowest in the industry, but now this initiative definitely sets them apart from the competition.  I, personally, have dealt with their CEO back when I was a salesman for Leo Schachter, and I can vouch both for his skill as a diamond buyer (which means lower prices for you) and his personal integrity.

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