DTC Sights have Tripled – Significant News?

From JCKOnline:

Rob Bates, blogger at JCK Online, claims that De Beers’ tripling of their May and June sights compared with December and January is a “striking statistic.”  I respectfully disagree.

Considering that January’s sight was about $100 million compared to the usual January sight of $600 million, tripling that would only get you to $300 million, which is still half of normal production.

I met a former colleague of mine who’s still in the business a few weeks ago.  He made a similar comment to me when I asked him how business was.  He said, “Things are improving.  You could say that right now we’re at 40, whereas in January we were at 10.  But last year, we were at 120.”

Everything is relative.