Kim Kardashian: De Beer’s Ace in the Hole?

From JCK Online:

In what is perhaps the latest and greatest sign of just how much things have changed in the diamond business, De Beers has chosen reality TV star Kim Kardashian to help promote diamonds from Botswana.  Just to remind those who might have forgotten, De Beer’s previous “icon of style” was Iman, the freakishly beautiful African princess married to eternal rock star David Bowie.  The same Iman who looks a year younger for every year she ages.  The same Iman who fights for important worthwhile issues of starvation and childhood AIDS in Africa.  Maybe it’s just me, but Kardashian, the star of Keeping up with the Kardashians on E! and of her very own sex-tape, seems like a bit of a step down.  On the one hand, you have a true artistocrat of a celebrity, using her beauty and clout to try and make a difference in the world, and on the other hand, you have a celebutant who’s just famous enough to be asked to participate in Dancing with the Stars.

De Beers, I ask you openly, could you not find anybody to agree to be your spokesperson on the spectrum of celebrity between A-list and D-list?  Is it a matter of money? Is this one of the ways you have decided to cut costs in order to show a profit this year?